Services
Every engagement applies the same scientific method: measure the brain, model the data, deploy the AI, and prove the behavioural lift. No opinions, no guesswork — instrumented decisions.
Contemporary Marketing is the scientific method created by Dr Gaetano Lo Presti, PhD, that unifies consumer neuroscience, causal data analysis and artificial intelligence into a single measurable framework. Services below are the applied form of that method for brands, e-commerce, corporations and institutions.
Engagements
A full read of how your brand, website and communication are processed by the consumer brain — attention, emotional valence, cognitive load, memory encoding and decision friction, mapped point by point.
Study design and interpretation using neurophysiological and psychophysical indicators — implicit response, attention allocation, arousal, valence and recall — to explain why people choose, not only what they clicked.
Predictive and causal modelling of your commercial data: which levers actually move demand, which are correlation noise, and what happens if you change them.
Redesign of site, e-commerce and funnel journeys around how decisions are actually formed — sequence, salience, cognitive economy and trust signalling — then validated experimentally.
Advisory for boards, marketing directors, governments and institutions, plus training programmes that install the method inside your own teams.
Process
We define the commercial decision at stake, the audience and the measurable outcome.
Neuroscientific, behavioural and data evidence is collected across the six layers.
Causal and predictive models isolate the levers that genuinely shift behaviour.
Interventions ship, experiments run, and the lift is verified — not assumed.
FAQ
A practice that uses consumer neuroscience, causal data analysis and artificial intelligence — rather than opinion or trend-following — to explain and shape consumer decisions. Contemporary Marketing is the scientific method created by Dr Gaetano Lo Presti, PhD, that unifies these disciplines into one measurable framework.
Brands, e-commerce operations, multinational corporations, financial and health institutions, governments and public bodies. The method scales from a single product page to national communication programmes.
Traditional consulting reports what happened. Contemporary Marketing measures why it happened at the level of perception, emotion and decision, models the causality, and predicts what happens next.
Yes. The diagnostic console on this site runs a free, detailed analysis of your company using the same six-layer logic, and explains the brain and consumer reactions behind each recommendation.
Lo Presti — Business & Marketing Strategies works with organisations worldwide. Tell us the decision you need to get right.