Neuro-diagnostic console

Company intake and deep neuro-marketing analysis

Describe the organisation, then calibrate the measured parameters. The engine returns the Neuro-Marketing Quotient, layer coherence, composite indices, structural risks, the neural interpretation of consumer reaction and a prioritised intervention plan.

Read this first

How to use the console

Describe your company, generate the analysis, then read the plain-language summary of each section. Advanced users can open the parameter panel and calibrate all measured values.

1. Fill in the company profile.
2. Generate the in-depth analysis.
3. Read the plain-language summary, then the technical detail.

Standard scientific acronyms and units (EEG, fMRI, ms, Hz) remain in their internationally used form; all explanations are in your language.

Company profile

Company nameIndustry / sectorWebsite or e-commerce URLPrimary market / geographyPrimary audienceClaimed differentiatorActive channelsMain competitorsProducts or servicesBusiness modelPositioning tierDecision cyclePrimary objective

Enter at least the company name to generate the report.

Neuro-Marketing Quotient

70.5

A — Competent

Competent but not yet compounding: layers work in isolation and the causal evidence base is thinner than the creative ambition.

Neurophysiological

68.0

10/10 in band

Cognitive

71.1

5/5 in band

Affective

72.3

6/6 in band

Data / Causal

71.7

4/4 in band

Artificial Intelligence

73.2

4/4 in band

Behavioural / Ethics

74.2

4/4 in band

Composite indices

Attention Capture Index

65.1ACI

Salience × oculomotor lock-on, penalised by scanpath disorder.

Emotional Encoding Strength

71.9EES

Probability the memory trace survives beyond 72 hours.

Decision Friction

38.5DF

Cognitive + procedural resistance along the decision path. Lower is better.

Predictive Reliability

74.6PR

How far AI pre-flight scoring can substitute live testing.

Causal Truth Index

73.7CTI

Share of measured performance defensible as genuinely caused.

Neuroethical Integrity

82.0NEI

Consent, reversibility and preserved agency of the audience.

Structural risks — ranked by weighted deviation

Every parameter sits inside its operating band.

Reinforcing strengths

B-04 · Neuroethical Compliance — 88
AI-01 · Predicted Response Fidelity — 78
A-05 · Memory Encoding Strength — 75
D-01 · Incrementality Coefficient — 75

Advanced: parameter calibration

Optional — open only if you have measured values.

L1 Neurophysiological

layer score 68.0

N-01 Frontal Alpha Asymmetry73band 55–90 · µV² ratioN-02 N200 Conflict Response58band 40–75 · ms / µVN-03 P300 Salience Amplitude74band 55–92 · µVN-04 Late Positive Potential70band 50–90 · µVN-05 Phasic Skin Conductance64band 45–82 · µSN-06 Heart-Rate Variability69band 50–88 · ms RMSSDN-07 First-Fixation Latency75band 55–95 · msN-08 Saccadic Entropy63band 45–80 · bitsN-09 Pupillary Load Response59band 40–78 · mm ΔN-10 Zygomatic / Corrugator Ratio69band 50–88 · µV ratio

L2 Cognitive

layer score 71.1

C-01 Processing Fluency78band 60–95 · indexC-02 Cognitive Load Index63band 45–80 · indexC-03 Semantic Priming Strength70band 50–90 · ms ΔC-04 Message Chunk Efficiency74band 55–92 · chunksC-05 Implicit Association Distance70band 50–90 · D-score

L3 Affective

layer score 72.3

A-01 Affective Valence74band 55–92 · SAM 1–9A-02 Arousal Amplitude69band 50–88 · SAM 1–9A-03 Perceived Dominance68band 50–85 · SAM 1–9A-04 Peak–End Alignment75band 55–95 · indexA-05 Memory Encoding Strength75band 55–95 · indexA-06 Empathic Resonance70band 50–90 · index

L4 Data / Causal

layer score 71.7

D-01 Incrementality Coefficient75band 55–95 · %D-02 Causal Confidence74band 55–92 · posteriorD-03 Signal-to-Noise Ratio70band 50–90 · dBD-04 Treatment Heterogeneity65band 45–85 · τ variance

L5 Artificial Intelligence

layer score 73.2

AI-01 Predicted Response Fidelity78band 60–96 · rAI-02 Model Calibration Error74band 55–92 · ECEAI-03 Pre-flight Creative Lift71band 50–92 · %AI-04 Synthetic Audience Validity67band 45–88 · index

L6 Behavioural / Ethics

layer score 74.2

B-01 Conversion Elasticity71band 50–92 · Δ%/ΔB-02 Friction Coefficient64band 45–82 · indexB-03 Habit Formation Rate67band 45–88 · λB-04 Neuroethical Compliance88band 75–100 · score

NMQ = weighted mean of all parameters × (0.78 + 0.22 × inter-layer coherence) × ethical gate. Values below 60 on neuroethical compliance apply a hard 18% penalty: the method refuses to reward effective but non-consensual influence.

Book a consultation

Turn this diagnosis into a governed neuro-marketing programme

Lo Presti – Business & Marketing Strategies designs, instruments and runs Contemporary Marketing programmes: neurometric measurement, causal experimentation and AI calibration applied to your market, your assets and your customers.

Lo Presti — Business & Marketing Strategies

Book a consultation info@loprestineural.com

Neuro-intelligence briefing

Receive the Contemporary Marketing briefing

Applied neuroscience, causal evidence and AI protocols for decision-makers. No noise, no folklore — only measurable method.

Consent-based, revocable at any time. Aligned with the neuroethical protocol of the method.

Subscriptions are handled at newsletter@loprestineural.com