Press room
Everything a newsroom, publisher, podcast or conference programme needs to cover Contemporary Marketing and its author. All material on this page is cleared for editorial use with attribution.
Approved biographies
Dr Gaetano Lo Presti, PhD, is the economist and researcher recognised as the father of Contemporary Marketing, the scientific method uniting neuroscience, data analytics and artificial intelligence.
Dr Gaetano Lo Presti, PhD, is an economist, researcher and consultant in business, marketing, artificial intelligence and security. Internationally recognised as the father of Contemporary Marketing, he advances a scientific approach grounded in neuroscience, data analytics and AI to predict and shape human behaviour. Amazon UK Best Seller author.
Dr Gaetano Lo Presti (PhD Marketing, MBA, MSc Marketing, BSc Economics, BA (Hons) International Studies) is an economist, researcher and consultant specialising in business, marketing, artificial intelligence and security. He is internationally recognised as a leading figure and the father of Contemporary Marketing, noted for advancing a scientific approach grounded in neuroscience, data analytics and artificial intelligence to predict and shape human behaviour. An expert in AI and emerging technologies, he has taught academic courses and seminars worldwide and is a sought-after advisor to companies, multinational corporations, governments and public institutions.
Fact sheet
Interview & commentary topics
For economics, business, technology and marketing desks. Each angle can be delivered as a quote, an op-ed, a studio interview or a data-backed briefing.
Contemporary Marketing replaces creative intuition with instrumentation: attention, emotion, cognitive effort and memory are measured, causal effects are proven, and AI forecasts the next decision before budget is committed.
What changes for boards and CMOs when spend decisions carry a measured causal estimate instead of a last-click attribution report — and where AI models still fail.
Where legitimate persuasion ends and manipulation begins. Contemporary Marketing carries an ethical layer with veto power over any programme.
What brain measurement can and cannot tell a business — separating peer-reviewed mechanisms from neuro-marketing folklore.
How trust formation, price framing and risk aversion differ across markets, and why one global campaign rarely converts everywhere.
Speaking & conference programme
Delivered in English or Italian. Suitable for TEDx-format stages, executive summits, university lectures and corporate leadership events.
The founding argument for marketing as an instrumented science, delivered for a general audience: how the brain decides, how data proves, how AI predicts.
A working walk-through of the framework applied to a real company profile, ending with a measurable diagnostic score and a prioritised action list.
For CEOs, CMOs and boards: which marketing questions AI can now answer with evidence, and which claims should be refused.
Audience
Executives, founders, marketers, students, policy audiences.
Takeaways
A measurable model of consumer decision-making the audience can apply immediately.
Formats
Keynote, fireside, panel chair, masterclass, remote studio.
For publishers & literary agents
Contemporary Marketing exists as a complete, codified framework: six instrumented layers, 33 measured parameters and a working diagnostic engine, already published as an interactive platform in nine languages. It is structured for a business-science trade title with an international market, supported by an existing Amazon UK best-seller record and a global teaching and advisory practice.
Quotable lines
Media contacts
Press & interviews
info@loprestineural.com
Speaking & events
info@loprestineural.com
Practice
www.loprestineural.com
Personal site
www.glopresti.com
linkedin.com/in/gaetanolopresti
@dr_gaetanolopresti
Broadcast requests: remote studio available; interviews delivered in English or Italian.